about me

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Arcee Casimiro

Web Designer

Hi there, I am an experienced designer — part developer — and an artist by heart. I specialize in digital marketing, information design, corporate branding and web management. I help clients tell their stories by taking all of the pieces (persona profiles, ethnographic research, end-goals, desired emotions) and weaving it into content-forward designs. 

In the era where everything is digital, information can be found and will be found anywhere — understanding the subject simply won't suffice both the client and the team's needs. It involves knowledge bleeding into other expertise and learning new sets of skills and processes like front-end development, agile process, email marketing, content marketing, database management, traffic and web analysis, and prioritizing data over trends.

This approach has helped me successfully lead creative teams and developers by bridging the gap among the departmental standards. It's a solution that suits the clients' needs and at the same time constantly improving the process — establishing a collaborative and results-oriented working environment.

My expertise includes web design, digital and print media, video editing, motion graphics. I am a highly adaptable, process-oriented person. I am well-versed on tools and CMS such as Adobe Photoshop, Illustrator, Indesign, Sketch, Bitagency, Hubspot, and Salesforce to name a few. I also have experience in leading multiple teams, managing workforces, maximizing team productivity, and maintaining good client relations.

 

Experience

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Assistant Team Leader

December 2018 - Present

  • Reviewing a creative team of designers and developers

  • Training designers and developers on a T-shaped model system

  • Conducting annual review for the team

  • Leading a team thru EOS methodology

  • Workforce management

  • Creating monthly reports of utilization, project quality and timeliness, and efficiency based on service level agreement

  • Project management

  • Point of contact for the client on anything that relates to the operations

  • In charge of reviewing client ad hoc projects

Interim Creative Director and Marketing Specialist

August 2020 - December 2020

  • Took over the responsibility of reviewing, communicating with other vendors and maintaining the design quality of a creative team while the client is filling up the position on their end.

  • Took over the responsibility of building and sending out emails, segmenting contacts and making weekly leads dissemination report while the client is filling up the position on their end.

Web Design Specialist

August 2014 - November 2018

  • Low fidelity to high fidelity web mockups

  • UX testing thru surveys and prototyping

  • Front-end web pages and email development in hubspot, iterable and bitagency

  • Creating print and digital marketing tools such as pull-up banners, white papers, case studies, business cards, etc.

  • Designing client event needs (registration journey, flyers, guides, stages and the location design)

  • Developed a business generating tool from conceptualizing to updating monthly data

  • Creating animated display ads for multiple screens

  • Social media ads for US clients with big media spends

  • Marketing campaign, events and holiday social posts

  • Rebranding clients' numerous marketing materials

 

Publication Assistant

March 2014 - April 2014

  • Created illustrations for a monthly circulated magazine

  • Assisted the creative director and editor-in-chief on monthly cover photoshoots

  • Created the magazine's OBB

  • Created a video-reel of their cover photoshoots and magazine covers

  • Took behind-the scenes videos of the monthly photoshoots

Education

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Mapua University (formerly Mapua Institute of Technology)

Bachelor of Science in Multimedia arts and Sciences, Specialized in Graphic Design

2010 - 2014

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Certifications

Hubspot Inbound Marketing

2017 - Present

Hubspot Growth Driven Design

2018 - Present

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